A variety of different production features have helped the lego company throughout its existence. These features have enabled Lego to develop some of the most well-known toys on the market. These features include the creation of a unique interlocking mechanism and the use of plastic instead of other materials. These unique features have helped the company to become the largest toy manufacturer in the world.
The 1960s saw the company expand rapidly. Dagny, Godtfred Kirk Christiansens cousin joined the company in 1960 as a model maker. Dagny was a pro at creating large-scale models and worlds, which were displayed in the showroom. This was an effective way to show the possibilities of LEGO bricks, and also to generate interest among youngsters.
In 1971, the LEGO system began expanding into new areas with the addition of furniture pieces and dollhouses. The LEGO system further grew in 1972 with the introduction of boat and ship sets with hull pieces that floated. In the 1960s, the company began its international expansion by selling products in North America via a licensing arrangement with Samsonite.
In the 1980s and 1990s, the company continued to expand, diversify, and modernize. This included the creation of a research and development department that has been working to keep the LEGO system at the top of its game in terms of innovation. It also saw the introduction of themed sets that allowed users to create specific models without having to figure out what they should do on their own. This was a step towards more complex building, and it allowed children to get a more hands-on experience with legos.
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